Aged Premium Sake Released by the Newly Established TOKISAKE ASSOCIATION

Aged sake is for the enjoyment of rich and mellow taste that is created by being left to age over years. In order to add further value to Japanese sake by employing a time-based approach, a group of Japanese sake breweries joined forces and established a general incorporated association called the TOKISAKE ASSOCIATION in August 2019. The association is committed to a vision of the future of aged sake by creating a new value for sake through the profound flavor, defining the standard, working on branding, doing research on the taste and flavor, and disseminating information, as well as actively promoting overseas expansion and creating a distribution system. It has been selected as the National Tax Agency’s branding project that promotes liquors made in Japan. On November 16, the association held a press conference to announce the foundation and its guidelines, together with the release of special limited edition Toki no Shirabe for 2.02 million yen (tax included, 720 ml for each bottle, packed in a two tier gift box with a lid, a limited edition of 20 sets) to celebrate the foundation of association. It contains a wish of members, including Mr. Nobuhiro Ueno, the executive director of the association and an owner of aged sake bar Shusaron, and seven breweries that are the founding members of the association. This gorgeous product is a collection of 8 bottles: 7 bottles of treasured sake from each of the seven breweries and one bottle of assemblage (blend) by Mr. Shinya Tasaki, one of advisers of the association and president of Japan Sommelier Association. The value of aged sake has been understood in Europe and the United States, where people are familiar with aged liquor including wines and spirits, and the necessity of overseas expansion has been discussed as one of Japan’s world famous products. These activities will gain more and more attention and expectations.(photo by: TOKISAKE ASSOCIATION) Members of Sake breweries Tokubei Masuda, President 　(CEO of Masuda Tokubee Shoten Co., Ltd.; Tsukino Katsura of Kyoto) Naoto Mizuno, Vice-Chairman 　(CEO of Kokuryu Sake Brewing Corporation; Kokuryu of Fukui) Masumi Nakano 　(CEO of Dewazakura Sake Brewery Co., Ltd.; Dewazakura of Yamagata) Kenichi Shimazaki 　(CEO of Shimazaki Shuzo Co., Ltd.; Azumarikishi of Tochigi) Kosuke Kuji 　(CEO of Nanbu Bijin Co., Ltd.; Nanbu Bijin of Iwate) Hayato Shoji 　(CEO of Kidoizumi Shuzo Co., Ltd.; Kidoizumi of Chiba) Norikichi Nagai 　(CEO of Nagai Sake Co., Ltd.; Mizubasho of Gunma





Pre-orders are accepted at: Shusaron.com
(https://shusaron-online.com/shopdetail/000000000042/)
If the number of reservation requests exceeds 20, eligible purchasers will be selected by lottery.