ニュース

Brewery News

2020.09.28

Kampai with Sake on Unusual year, Sake Day on October 1st

“Kampai!” means “Cheers!” in Japanese, a word that praises and encourages each other. The COVID-19 situation has not yet been settled down, which has made it difficult to hold large events in 2020 and has dealt a huge blow to sake breweries, restaurants and liquor stores across Japan. So, what we need now is to promote “Kampai with Sake” on Sake Day on October 1st even in these hard times.

The Japan Sake And Shochu Makers Association will hold “Kampai with Sake” Week from Saturday, September 26th to Sunday, October 4th, in collaboration with prefectural sake brewers’ associations, breweries, restaurants and liquors stores, to have a kampai campaign across Japan.

Official website:Let’s “KAMPAI” with Sake
Let’s “KAMPAI” with Sake Pamphlet PDF

Of course, this year, too, they invite you to post photos of you toasting with sake. With hashtag “kampai_sake”“#kampaiwithsake”, you can post kampai photos in various scenes on their Instagram or Twitter. Their official website introduces restaurants that hold various kampai events. You can check the latest information on participating restaurants. For online drinking parties, the official website has its own original backgrounds that can be downloaded for free. Submit your kampai photos by Sunday, October 4th.
For further information, visit the official website: Let’s “KAMPAI” with Sake

On “Sake Day”, Thursday, October 1st, they will host a YouTube Live stream of sake entertainment from16:30, “Kampai with Sake Across Japan” at 19:00. Let’s have a blast!

・sake entertainment “Kampai with Sake Across Japan
Instagram
Twitter



Sake brewers’ associations in each prefecture will also invite you to postKampai photos, so check it out. Kuramoto-Brewery’s owners have started “Kampai Relay” on Facebook to brighten the world with the power of sake.

A bar hopping event called “Sake Go Around” is held throughout Japan on October 1st. This year, it will be held in four places, Osaka(from October 1st to 4th), Kochi, Miyazaki, and Awaji Island. Before you join the event, get a Sakazukin-chan tin badge and a stamp card that will be your certification. You might also get a lucky charm sticker wishing for an end to the coronavirus.

Official website:日本酒ゴーアラウンド2020 (Nihonahu Go Around 2020)